About Investor Behavior

We like to think we invest rationally, but the field of behavioral finance has shown there are social, emotional and even cognitive factors that can affect our investing decisions.



Watch these short videos on the quirks of investor behavior.

Availability Bias

Does "Shark Week" Increase Shark Attack?


What Can We Learn from Tulipmania

Loss Aversion

The Water Hazard has a Lesson for Investors

Home Country Bias

Would the World's Best Soccer team have only U.S. players?