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During the month of March, David Mann, Franklin Templeton’s head of Capital Markets, Global Exchange-Traded Funds (ETFs), presented a series of ideas to help improve ETF market structure, and asked readers to vote on the ones they liked best. He presents the winning idea: Delayed ETF Openings, and also answers some recent questions from readers.

Thanks for all of your votes and interest in our “Market Structure Madness” tournament! After several matchups, I am proud to announce our champion.

Congrats to Delayed ETF Openings! Its premise to improve market structure is very simple: New ETFs would not be opened for trading until an agreed-upon spread has been reached.

As I conclude the series with this final post, I thought I’d address some of the questions and comments that I received during the competition:

Q:How will these ideas be circulated to the exchanges? 

We are in frequent conversation with the listing exchanges where ETFs trade on ways the ETF experience can be improved, and will make sure this one is added to the agenda. (In fact, we will probably mention the other ideas as well.)

Q:Does anything ever change?

Although change doesn’t happen instantaneously, it can happen, and we appreciate your input. We have talked about the possibility of an ETF Rule within this blog for over a year, and the chatter seems to be that something is likely to happen this year.

For a small example, one issue that had arisen about newly listed ETFs was that on days when an ETF did not trade, its official closing price would be the closing price from the previous trading day. That can cause excessive premiums and discounts between the ETF’s last price and its net asset value (NAV)1, if the ETF does not trade on a day with a significant market move. To address this issue, NYSE Arca recently filed for a new rule change that would use an ETF’s bid/ask spread to determine its last price on days when there is no trading. We think that should be a far more accurate gauge than whatever happened in the markets the previous day.

Q:Can I submit my own idea?

Keep those ideas coming! I will be more than happy to expand on your idea in more detail. For example, one blog reader suggested adding a requirement to increase the depth of an ETF’s order book. That is certainly a topic I can revisit in this forum at a later date.

Q:Which market structure idea were you rooting for to win?

I think the voters got this one right, but I would have been just as happy to see the NAV trading order type prevail. For many buy-and-hold investors, the intraday trading element of ETFs is far less relevant, especially for those investors who are more comfortable using mutual funds. In my view, trading an ETF based on NAV would be a great interim step for mutual-fund users not familiar with trading stocks.

Q:Could an improved market structure ultimately eliminate the possibility of bad ETF trades?

Only time will tell what the future of ETF market structure will look like. We have spent much time and focus over the past month on potential market-structure changes that could either help limit the extent of bad trades (ETF circuit breakers being one potential solution) or simply make it easier to trade them (such as ETF NAV order type). It should not be forgotten that it’s also possible to prevent “bad” trades at the time of order entry. I think following some simple best practices for trading ETFs can certainly help achieve that goal.

Don’t miss the next Capital Markets Corner update!

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David Mann’s comments, opinions and analyses expressed herein are for informational purposes only and should not be considered individual investment advice or recommendations to invest in any security or to adopt any investment strategy. Because market and economic conditions are subject to rapid change, comments, opinions and analyses are rendered as of the date of the posting and may change without notice. The material is not intended as a complete analysis of every material fact regarding any country, region, market, industry, investment or strategy.

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