FRANKLIN TEMPLETON-GALLUP ECONOMICS OF RECOVERY STUDY

Analyzing the course of economic recovery from COVID-19 in the U.S.

Approach

The new Franklin Templeton-Gallup Economics of Recovery Study is an unprecedented, large-scale research effort that will combine monthly surveys of U.S. adults with big data to capture Americans’ readiness to resume pre-COVID-19 behaviors with the goal of better informing the path to recovery. Our investment teams will also utilize the extensive data set in the construction of their macroeconomic outlook.

Monthly surveys will focus on topics such as consumers’ support for reopening daycares, schools, restaurants, nonessential businesses, as well as statistics on recent visits/orders from restaurants, plane ticket purchases, hotel reservations, etc.

The surveys will be conducted over a six-month period (July-Dec 2020) with a sample size of 35,000 U.S. adults.

Results will be reported at multiple levels, including national, regional, state, and large metropolitan areas. Data will be analyzed by income, race/ethnicity, age, gender, political party, etc.

Findings

Which Americans Are Most Likely to Be Eating Out Again?
Willingness to dine out predominantly varied among environment circumstances like restaurant seat capacity, indoor/outdoor seating options, and demographics such as political affiliation, age, and having children.

52% of U.S. Air Travelers Now Uncomfortable Flying
About half of American adults who flew at least once a year before the pandemic currently say they would not be comfortable flying, with results significantly varying by age, political affiliation, flight duration, and plane capacity.

Broad Bipartisan Support for Additional Stimulus in U.S.
70% of Americans say they would support the government sending an additional economic impact payment (EIP) to all qualified adults.

Americans Favor Saving Over Spending Until Vaccine
In these uncertain times, Americans largely plan to keep saving rather than spending in the near term.

Consumers' Likelihood to Visit Businesses Stable in August
Likelihood to shop in person for essential items like food and medical supplies varies little by their perception of whether the COVID-19 situation is getting better or worse.

Franklin Templeton Insights

Multimedia

Sonal Desai Discusses Fixed Income Markets And The Study On Yahoo Finance
While there are many unknowns regarding the coronavirus, there are also many misunderstandings.