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I won’t even attempt to wish everyone a happy new year since I’m trying to avoid the wrath of colleagues (and comedian Larry David) who declare January 8 to be the deadline for any such greetings. Also, given the focus on bringing spot bitcoin exchange-traded products (ETPs) to market over the last few months of 2023, I’ve decided to align my predictions column this year with Chinese New Year instead. Kung Hei Fat Choy!   

This is my eighth year of offering ETF-related predictions. As usual, last year had some that were spot-on, but also others that were off the mark. In the Chinese zodiac, 2024 is the year of the “Wood Dragon,” which is said to foster growth, progress and abundance. Thus, in lieu of re-reading my old predictions to find the errors of my ways, this year I’m going to let the Wood Dragon philosophy guide me.

And given the enthusiastic feedback I received last year on non-ETF topics, such as Taylor Swift and Colorado football, I’m also adding in some sports and culture predictions. Sadly, one of those predictions (which I am keeping in this article) was for the Detroit Lions to win the Super Bowl, but that dream crashed and burned in gut-wrenching style.

  1. The launch of spot bitcoin ETPs will spur an investment boom into alternative products

As I hinted above, we’ve spent a ton of time in recent months building out our infrastructure to ensure that spot bitcoin ETPs would work as designed. Early trading would indicate so far, so good! Volumes have been strong, creates/redeems have been generally seamless, and spreads have been tight. From a capital markets perspective, the plumbing is working properly.

More recently, the conversation has thus shifted from “will they work?” to “how do they fit in a portfolio?” Investors who are fans of the traditional 60% equity/40% fixed income portfolio are now contemplating how adding a small percentage to alternatives, including bitcoin, could impact risk-adjusted returns.  

Last year, there were approximately US$2.3 billion of ETF inflows into alternatives, with around one-third of those assets going into cryptocurrency strategies.1 I think that the spot bitcoin wave coupled with investor appreciation for the portfolio construction benefits of adding alternatives should cause inflows to increase substantially. The total market cap of the bitcoin market at the end of 2023 was approximately $828 billion.2 The combined net inflows into spot ETFs in the month of January was approximately $2.2 billion.3 Based on the size of the bitcoin market and that initial demand, we expected that pace of inflows to continue for three additional months before slowing down over the rest of the year, leading to our estimate of more than $10 billion in ETF inflows in 2024.

  1. The launch of spot bitcoin ETPs will also spur investments into thematics

In for a penny, in for a pound. From a classification perspective for portfolio construction, bitcoin ETPs seem to be lumped in as an alternative investment. However, given the technological advances that led to Bitcoin specifically and crypto/digital assets more broadly, I would not be surprised if Bitcoin causes a jolt to thematics like artificial intelligence, metaverse, cloud computing and genomic advancements.

Despite 2023’s strong tech market, these thematic ETFs lost almost US$5 billion in assets.4 Thematic ETFs saw net outflows of $5 billion in 2023 but saw inflows of $2.4 billion in 2022 and inflows of $51 billion in 2021.5 Given the previous strong interest in thematic ETFs and the introduction of bitcoin ETPs to the market, our expectation is that 2024 would see a return to inflows at double the inflows seen in 2022. As such, I see a combined US$5 billion of inflows into thematic ETFs.

  1. Established Active managers will continue to dip their toes into the ETF waters

Last year was a banner year for active ETF inflows, which represented almost 25% of the ~US$600 billion of net new money that went into US-listed ETFs.6 Investors who love the ETF wrapper for tax efficiency, liquidity, or transparency now appreciate that such features apply to both index and active strategies.

In 2022, the main story of active managers entering the ETF arena was the conversion of an existing mutual fund into an ETF (disclosure: this is something Franklin Templeton has done). In 2023, I think the main story was one of active managers contemplating creating an ETF share class from an existing mutual fund.

Lost in the share class discussion last year, a third option began—established managers launching unique and differentiated strategies in the ETF format. One Franklin Templeton example involves our Income Focus ETF (INCM), which launched last summer. Other large asset managers did the same with their more popular active managers. These ETFs saw strong inflows over the latter part of 2023.

Given the various challenges of conversions and share classes, I think this third option will continue to gain popularity in 2024.

  1. Non-ETF predictions

As promised, here are my sports and culture predictions.

2024 Super Bowl Winner – Detroit Lions Taylor Swift

2024 NBA Champion – LA Clippers

2024 MLB Champion – Atlanta Braves

2024 NHL Champion – Edmonton Oilers

2024 Best Picture – Oppenheimer

2024 Highest Grossing Movie – Deadpool 3

2024 Record of the Year – Midnights

 

Have a great 2024!



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