Skip to content

As a very difficult 2020 draws to a close, David Mann, Head of Global Exchange-Traded Funds (ETFs) Capital Markets, once again looks back on some of the industry trends he had predicted would likely unfold this year. How many came to fruition? And which missed the mark? Read on.

I must admit this year it was a little harder to put pen to paper for my prediction columns—both for this one that looks back on my 2020 predictions as well as my 2021 predictions, which are coming soon. For example, there is no way I would have ever predicted that I’d be writing this column from my house, which is exactly where I have written every column for the past 10 months.

Industry-wise, this was a monster year for ETFs—as of the time of this writing, we are closing in on $485 billion of net inflows in the United States.1 That is certainly going to help my first two predictions, which were based on assets under management (AUM) aspirations. On to the report card:

1. Active fixed income ETF assets will reach $110 billion

Grade: B+

This one is going to be very close as the trends have played out almost exactly as my team and I had predicted. First, we expected active fixed income flows to slightly improve on the $21 billion number from last year—currently that figure is near $27 billion.2 We also expected a bit of market appreciation within the asset class, which has also been the case.

The current AUM for active fixed income ETFs is at $107 billion.3 In hindsight, I was probably a little aggressive in adding the extra $10 billion in my prediction. However, we are knocking on the door of $110 billion, and the year is not quite over. Not quite an “A” grade, but pretty darn close IMHO.

One more comment on active ETFs before moving to the second prediction. In 2020, the acceptance and adoption of active ETFs overall is most certainly increasing. We speculated that with the adoption of the “ETF Rule,” investors would better appreciate that there is no operational difference between active and index funds. That was certainly evident in the flows this year. Although active ETFs still do not represent 3% of all assets, they represented 10% of the 2020 inflows.4 That is a very exciting trend!

2. We will see more smaller funds make the leap

Grade: A-

I think one of the reasons that folks enjoy my prediction columns is that they get a break from my usual prattling on about ETF liquidity!

As time goes on, more and more investors should appreciate that the size of the ETF does not limit its ability to trade large amounts efficiently. We have certainly discussed this concept repeatedly within these pages.

As investors become more comfortable with trading smaller funds, I believe we should see more and more smaller funds make significant AUM leaps.

In 2019, I was surprised to see only 10 funds with an AUM under $200 million to start the year then finish the year over the $500 million milestone. I had predicted that out of the almost 1,500 funds that fit this criterion at the start of 2020, 25 would make the leap. As it turned out, I was way too conservative—40 funds made the jump from below $200 million to over $500 million in 2020!5

This even included one of our own, as Franklin Liberty Short Duration ETF (FTSD) went from $166 million to over $500 million.6

Maybe all of our discussions on ETF liquidity are starting to resonate!

3. We will see a non-transparent ETF reach $500 million

Grade: C+

The first year of non-transparent ETFs is almost in the books after years of speculation and discussion of their game-changing ability within the ETF ecosystem. Overall, I think it is OK to declare this year a success by two main metrics:

  • There are currently 15 non-transparent ETFs totaling almost $910 million of AUM utilizing three of the approved non-transparent structures.7
  • The intraday trading was efficient, with the three structures generally working as their designers had anticipated.

So why the C+? Well, in hindsight I should have made the 2020 prediction based on total AUM instead of the AUM for any one fund. And, given that only one fund barely crossed the $200 million milestone, I need to deduct points accordingly.

Overall: Much better than last year, all things considered. I hope everyone stays safe through the holidays! I will be penning my 2021 predictions next.



IMPORTANT LEGAL INFORMATION

This material is intended to be of general interest only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not constitute legal or tax advice. This material may not be reproduced, distributed or published without prior written permission from Franklin Templeton.

The views expressed are those of the investment manager and the comments, opinions and analyses are rendered as at publication date and may change without notice. The underlying assumptions and these views are subject to change based on market and other conditions and may differ from other portfolio managers or of the firm as a whole. The information provided in this material is not intended as a complete analysis of every material fact regarding any country, region or market. There is no assurance that any prediction, projection or forecast on the economy, stock market, bond market or the economic trends of the markets will be realized. The value of investments and the income from them can go down as well as up and you may not get back the full amount that you invested. Past performance is not necessarily indicative nor a guarantee of future performance. All investments involve risks, including possible loss of principal.

Any research and analysis contained in this material has been procured by Franklin Templeton for its own purposes and may be acted upon in that connection and, as such, is provided to you incidentally. Data from third party sources may have been used in the preparation of this material and Franklin Templeton ("FT") has not independently verified, validated or audited such data.  Although information has been obtained from sources that Franklin Templeton believes to be reliable, no guarantee can be given as to its accuracy and such information may be incomplete or condensed and may be subject to change at any time without notice. The mention of any individual securities should neither constitute nor be construed as a recommendation to purchase, hold or sell any securities, and the information provided regarding such individual securities (if any) is not a sufficient basis upon which to make an investment decision. FT accepts no liability whatsoever for any loss arising from use of this information and reliance upon the comments, opinions and analyses in the material is at the sole discretion of the user.

Franklin Templeton has environmental, social and governance (ESG) capabilities; however, not all strategies or products for a strategy consider “ESG” as part of their investment process.

Products, services and information may not be available in all jurisdictions and are offered outside the U.S. by other FT affiliates and/or their distributors as local laws and regulation permits. Please consult your own financial professional or Franklin Templeton institutional contact for further information on availability of products and services in your jurisdiction.

Issued in the U.S. by Franklin Templeton, One Franklin Parkway, San Mateo, California 94403-1906, (800) DIAL BEN/342-5236, franklintempleton.com. Investments are not FDIC insured; may lose value; and are not bank guaranteed.

You need Adobe Acrobat Reader to view and print PDF documents. Download a free version from Adobe's website.

CFA® and Chartered Financial Analyst® are trademarks owned by CFA Institute.