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With Thanksgiving in the books and a new year right around the corner, this is the perfect time to reflect on the past year. Per the industry rules of any end-of year exchange-traded funds (ETF) column, I must first mention ETF tax-loss harvesting (Brazilian and South Korean ETFs would be leading candidates!) and then can offer a report card on my ETF predictions from last year.

I have once again had a blast writing these articles and always appreciate the kind feedback. Looking back, I can only shake my head at some of the topics that were covered, and for the record, none of my readers dared me to make ETF analogies to baking turkeys or handling bathtime as a first-time parent. Yes, those were real columns from this past year. I presented the usual array of sports-related ETF content, including both fantasy football and my beloved Detroit Lions (please no more injuries!) I also tackled some misconceptions within the spot bitcoin exchange-traded product (ETP) arena, specifically regarding their premiums and discounts. The gears are already turning for next year.

But first, I need to grade the predictions from last year. My 2025 predictions will land sometime in early January.
 

Prediction #1: The launch of spot bitcoin ETPs will spur an investment boom into alternative products.

From last year’s column:

“Based on the size of the bitcoin market and that initial demand, we expected that pace of inflows to continue for three additional months before slowing down over the rest of the year, leading to our estimate of more than $10 billion in ETP inflows in 2024.”

The numbers (from Bloomberg) through December 12, 2024: Alternative ETFs/ETPs including those that hold crypto assets have added $45 billion.

Wow! I certainly underestimated the demand for spot bitcoin ETPs, which have seen net inflows of approximately $38 billion. Spot ether funds added an additional $2.3 billion of net inflows to that tally. That still leaves roughly $5 billion of new money added to alternative ETFs/ETPs. That amount feels poised to increase given some of the recent news around accessing private credit through the ETF wrapper.   

Looking back, there should not have been much doubt that ETFs/ETPs holding crypto assets would work as intended, giving investors exposure to spot bitcoin/ether in a transparent vehicle at prices that are in line with the real-time value of the underlying digital asset. Bitcoin ETPs really were the industry story of the year. More broadly, as ETFs become the vehicle of choice beyond stocks and bonds, I would expect adoption of alternative ETFs/ETPs to only increase in the future.

Grade: A-
 

Prediction #2: The launch of spot bitcoin ETPs will also spur investments into thematic ETFs

From last year’s column:

“Given the previous strong interest in thematic ETFs and the introduction of bitcoin ETPs to the market, our expectation is that 2024 would see a return to inflows at double the inflows seen in 2022. As such, I see a combined US$5 billion of inflows into thematic ETFs.”

The numbers through December 12, 2024: Thematic ETFs had $6.6B of outflows in 2024.

Doh! Even with exciting themes like artificial intelligence top of mind, these funds could not quite capture investor’s attention, which is a shame since many of these strategies had fantastic years performance-wise. Back to my first prediction, maybe bitcoin ETPs sucked up all the oxygen in the room, leaving little room for thematic investing.

I would not be surprised if investors give thematic ETFs a closer look once digital asset offerings become more mainstream. But sadly, for me that was not the case in 2024.

Grade: D
 

Prediction #3: Established active managers will continue to dip their toes into the ETF waters

From last year’s column:

“Lost in the share class discussion last year, a third option began—established managers launching unique and differentiated strategies in the ETF format.”  

I did not give an exact number for this prediction. However, I present two stats from 2024:

  • Of the $1.04 trillion of net inflows into ETFs through December 12, 2024, active ETFs represented $281 billion (27%).1
  • Out of the 675 funds launched, 527 (78%) were active strategies.2

2023 was the first year when active ETFs grew to comprise a meaningful percentage of net inflows within the industry at roughly 25% (of $600 billion net inflows). That percentage increased to 27% even with the overall industry adding more than $400 billion of net new money compared to the prior year. Since the ETF Rule was adopted, investors have come to realize that all operational efficiencies of index ETFs now also apply to active strategies. Furthermore, many of the strategies launched after the ETF Rule was passed are now reaching three- and five-year track records. I do not think this trend is going to change any time soon.

Grade: B+
 

Prediction #4: My non-ETF predictions

2024 Super Bowl Winner – Detroit Lions (lost in conference championships)

2024 NBA Champion – LA Clippers (lost in first round of playoffs)

2024 MLB Champion – Atlanta Braves (lost in first round of playoffs)

2024 NHL Champion – Edmonton Oilers (lost in Stanley Cup finals)

2024 Best Picture – Oppenheimer (correct)

2024 Highest Grossing Movie – Deadpool 3 (finished second behind Inside Out 2)

2024 Album of the Year – Midnights (correct)

Not terrible. The movie and music predictions were much better than my sports ones, but the Lions and Oilers did make it quite far in the playoffs.

Grade: B-

I hope everyone has a wonderful holiday break—wishing you a happy new year!  



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