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Goals Optimization Engine (GOE®)

GOE bridges the gap between the theory and practice of goals-based wealth management.

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Traditional portfolio management sees risk as volatility within a portfolio. For investors, risk is more about the outcome. They wonder “what happens if I don’t achieve my goal?”

The Goals Optimization Engine creates a portfolio for each goal an investor has. GOE then actively adjusts the asset mix over time, seeking to maximize the probability of successfully reaching each goal. 

Each portfolio is probability-driven, personalized, and responsive to changes in the market or to any changes the investor might make to the goal. 

GOE is available in select DC managed accounts, on our AdvisorEngine® platform for RIAs, as well as embedded within our Tango robo solution. We can also deploy custom implementations of GOE according to the specific needs of a firm.

Published in the Journal of Investment Management, Among Others

Backed by 2018 Harry Markowitz Award-Winning Research

Patented Process

Winner of the MMI/Barron’s Industry Award for Disruption

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Additional Resources

About GOE®

A one-page introduction to the Goals Optimization Engine

Thought leadership showing how GOE makes goals-based investing possible and practical in the real world of investing

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Learn More

To speak with someone about how your firm can put GOE to use with your clients, complete the fields below.

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All investments involve risks, including possible loss of principal.

Your clients should carefully consider a fund's investment goals, risks, charges and expenses before investing. Download a prospectus, which contains this and other information. Your clients should read the prospectus carefully before they invest or send money.

Past performance does not guarantee future results.

Franklin Distributors, LLC. Member FINRA /SIPC

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