Prospecting and closing new business
Retirement plans can open new revenue streams and growth opportunities for advisors. Learn how to streamline your process, serve clients effectively, and build a thriving practice with simple, actionable strategies.
Practical steps to expanding your practice
Growing your 401(k) business doesn’t have to be complicated. Explore practical strategies to build a reliable prospecting system, serve clients effectively, and close new opportunities with confidence. Whether you’re new to the retirement space or refining your approach, these straightforward tools and insights are designed to help you strengthen your practice and stay ahead.
Laying the groundwork
Build a foundation by focusing on targeting the right clients, defining your services, and exploring opportunities in the retirement plan market.
Mastering the tools of the trade
Use practical tools, strategies, and resources to address client needs and navigate important responsibilities effectively.
Presenting with confidence
Stay organized and prepared for client meetings, focusing on clear communication and thorough planning to meet expectations.
Step 1
Building the foundation
Building your prospecting system
Success begins with defining your core services, targeting the right plans, and offering innovative solutions. Build a repeatable process to confidently grow your practice.
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Opportunities with 401(k) plans
Advisors often hesitate to explore the retirement plan market. Learn how incorporating 401(k) plans into your services can unlock growth opportunities for your practice.
Step 2
Setting yourself up for success
Gaining an edge with ACES program
The ACES program equips advisors with tools to uncover opportunities, close business, and earn referrals. Build expertise and grow your retirement practice with confidence.
Learn more about the program >
Creating a Fee Policy Statement
A Fee Policy Statement helps clients prudently review plan fees. Demonstrate your expertise by guiding fiduciaries in establishing this essential framework for their plans.
Step 3
Closing the deal and staying ahead
Finals presentation success tips
Ensure your finals presentation meetings are organized and impactful. Use this detailed checklist to confidently tailor meetings, impress clients, and close the deal.
Download your finals checklist >
Staying ahead with key deadlines
Keep plans running smoothly with a compliance calendar of critical dates. Stay ahead of deadlines to ensure seamless administration and maintain client trust.
Our award-winning program equips advisors with innovative strategies and proven resources to excel in the ever-evolving retirement plan marketplace, enabling them to deliver greater value to their clients.
Important Information
All investments involve risks, including possible loss of principal. The information contained herein is general in nature and provided for informational and educational purposes only and should not be construed as individual investment advice or a recommendation or solicitation to buy, sell or hold any security or to adopt any investment strategy.
The information provided in this material is not intended as a complete analysis of every material fact regarding the subject. Before adopting any plan, sponsors should carefully consider all of the benefits, risks, and costs associated with a plan. Information regarding retirement plans is general and is not intended as legal or tax advice. Retirement plans are complex, and the federal and state laws or regulations on which they are based vary for each type of plan and are subject to change. In addition, some products, investment vehicles, and services may not be available or appropriate in all workplace retirement plans. Plan sponsors and plan administrators may wish to seek the advice of legal counsel or a tax professional to address their specific situations.
Franklin Templeton, its affiliates, and its employees are not in the business of providing tax or legal advice to taxpayers. These materials and any tax related statements are not intended or written to be used, and cannot be used or relied upon, by any such taxpayer for the purpose of avoiding tax penalties or complying with any applicable tax laws or regulations. Tax-related statements, if any, may have been written in connection with the “promotion or marketing” of the transaction(s) or matter(s) addressed by these materials, to the extent allowed by applicable law. Any such taxpayer should seek advice based on the taxpayer’s particular circumstances from an independent tax advisor.